This project was a collaboration project with three other classmates for the class of Business of Graphic Design.
Versa Vice is a full service branding studio specializing in cutting edge, sustainable solutions. One of the primary goals of this studio is to develop a world-class reputation with the clients for the personal commitment to building relationships between brand and consumer. Versa Vice specializes in Visual Identity systems, packaging, collateral, and poster design. They are passionate about creating truly memorable experiences that will delight and intrigue the target audience.
The Versa Vice logo was derived from several of the key statements and beliefs in the company's mission statement. The double "V" is symbolic of versatility and variety. Versa Vice strives to be adaptable to all our clients' needs and to provide a substantial amount of work for them to choose from. The overlapping V's refer to the goal of building relationships between brand and consumer. The color palette is symbolic of our sustainability.
The primary color for the identity is 90% gray and the primary typeface is Avenir.