METAMUCIL

What are we selling?
Fiber supplementation

What do we want to accomplish?
Increase awareness of Metamucil as a source of great fiber supplementation. 

With whom do we want to connect?
Young adults and women from ages 18-45 concerned about their full body health. 

What do they currently think/feel?
“I want to be able to go the bathroom easily.”  

What is the single most persuasive Idea that we can convey?
Metamucil helps the digestive system.     

What do we want them to think/feel after seeing our messages?
“I will try Metamucil.” 

Why I chose those images? My sister inspired me while creating these print ads. I was thinking of how can I show when someone feels uncomfortable when they cannot go tot he bathroom. And I thought, why not use images of people from the 80s or 70s maybe that show uncomfortable faces in images that were probably used for something else when they were taken. 

So for example: 
-One image- prom night. The face in the girl seems as if she is having a hard time coping with the situation. She looks uncomfortable, but it gives the doubt that either she is uncomfortable because of the guy hugging her or because of something else. 

-Second image-Yearbook. The girl in this yearbook picture looks as if she has taken like 10 other pictures but in all of them, her face defies her because she looks very uncomfortable. 

-Third Image- Couple. The woman in this image looks as if she wants to kill someone because she does not want to be sitting there. The same expression of feeling uncomfortable in my opinion.