Topic: To design an interrelated set of packages
Project Description: Design and produce a package set that encompasses a range of objects that ties a specific brand line together. Experiment with and research all types of materials such as glass, metal, plastics, paperboard and composite materials. Choose a product category, the research the market segment more specifically and understand the target demographic, name the product line, devise its basic market appeal, write and define the language of the product and design and produce the product set.
Target Audience: Men and Women ages 18-30. Capucano Cafe is a cafe where you want to go, sit down and talk about life and current events, while enjoying a pastry or a cup of coffee.
Design Goals and Objectives: To create a set of packaging from a brand created by myself. The design essence of the packaging for Capucano Cafe are very chic and clean. They are different from the traditional Eco-friendly cafes. Capucano Cafe has clear Eco-friendly PVC plastic boxes with clean, simple tags that include the fun and crazy names of the different pastries. Although the overall design is clean and representative of coffee, it also adds an amusing and diverting touch seen in the coasters and place mats.
Concept: Capucano Cafe is a cool place where you would want to go to talk in the afternoon or go if you are craving a coffee to sit down and enjoy the company as well as a good cup of coffee. The design development was influenced by cappuccinos. I am a compulsive coffee drinker and wanted it to feel represented in a welcoming and "wanting to stay and sit down" kind of way. The to-go set of packaging is clean, chic, and simple, just like the cafe itself is.